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April 28, 2009

Nets Plan “Sky Banners” in IZOD Corners

The word from NetsDaily.com is that Sports Business News (subscription only) is reporting that Bruce Ratner's crack sports-marketing team has figured out how to monetize thousands of empty seats:

The Nets have rented four 52′ high by 20′ wide projection screens they plan to hang in the four corners of the IZOD Center next season. The “sky banners” will display advertising expected to bring in as much as a half million dollars a year. They will be spread over entire sections and reduce the number of upper level seats by as many as 1,000. During sellouts, the banners can be removed.

NoLandGrab: It's clear that the Nets have given up trying to fill up the Izod Center with NJ fans that are way past caring for a team that is obsessed with moving to Brooklyn.

Posted by lumi at April 28, 2009 4:44 AM