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April 14, 2009
Jay Z opens a store in a truck
The Brooklyn Paper
by Ben Muessig
The streetwear retailer Rocawear will roll out a “new premium line” of apparel at a temporary store inside an 18-wheeler that will be parked at the corner of Pacific Street and Fifth Avenue starting today.
The so-called “Rocpopshop” will park in front of the Atlantic Terminal Mall to showcase the brand — which is backed by a guy named Shawn Carter (you know him as Jay-Z, the legendary rapper and tiny investor in the New Jersey Nets) — in an attempt to “transport the customer into the Jay-Z and Rocawear lifestyle,” according to organizers.
...Some Rocawearers were eager to check out the retrofitted big rig between April 14 and May 3, when it will be parked near the footprint of the beleaguered Atlantic Yards development, but others were irked by conflicting reports on the brand’s Web site promising that the truck would arrive at “Atlantic Yard” a week earlier.
NoLandGrab: We've been unable to confirm rumors that Bruce Ratner is looking for a truck large enough to house a basketball arena.
More coverage...
Atlantic Yards Report, The Rocawear Pop Shop finally arrives
Posted by eric at April 14, 2009 11:42 AM