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March 2, 2009
Calling all Nets sponsors
NYDailyNews.com
by Jotham Sederstrom
Developer Forest City Ratner has announced a sponsorship deal that could pour millions into the ailing Atlantic Yards project - if it ever gets built.
MetroPCS, a wireless phone company, will join eight other corporations as sponsors of the New Jersey Nets, the NBA basketball team Bruce Ratner hopes to bring to Brooklyn to play in a new arena at Atlantic Yards.
Last week's announcement came on the same day as opening statements in a lawsuit against the $4.2 billion project, and followed a flurry of setbacks, including word that the Frank Gehry-designed arena could be scaled back to save money.
"I think they're trying to save a sinking ship, and I think they're trying to put their best face forward," said Councilwoman Letitia James (WFP-Prospect Heights), an opponent of the 22-acre arena/residential/commercial project.
Posted by eric at March 2, 2009 4:09 PM