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February 2, 2009
What's geniuser than one Yormark? Two Yormarks!
Desperate times call for desperate measures.
Nets Daily, Buy One Twin, Get the Other One Free!
Brett Yormark and his twin brother, Michael, both run major league sports teams: Brett the Nets, Michael the Florida Panthers of the NHL. They both have “inventories”, that is, unsold seats. To make their season tickets more attractive, the two have agreed to a unique ticket sharing program. Full and partial season ticket holders will be offered comparable seat locations at the other’s games based on seat availability.
Sports Business Journal, Nets, Panthers offer cross-country ticket deal [Subscription required]
The New Jersey Nets and Florida Panthers have created a ticket-sharing agreement that will allow season-ticket holders of both teams to redeem tickets at Izod Center and at the BankAtlantic Center. Full- and partial-season-ticket holders will be offered comparable seat locations for games.
NoLandGrab: With the Nets ranked 24th among 30 NBA teams and the Panthers 25th out of 30 NHL teams in attendance, it's a good bet that "comparable seat locations" will be readily available to season-ticket holders. But with the two arenas 1,074 miles apart (1,266 if you're driving), the chances of anyone actually taking advantage of this silly promotion are slim.
Posted by eric at February 2, 2009 10:22 AM