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February 8, 2009
Times: "Nets Try Different Ways to *Sell* Tickets"
Atlantic Yards Report
A New York Times article today is headlined Nets Try Different Ways to Sell Tickets in Tough Economy. Well, given that some tickets are distributed free or at a deep, deep discount, the headline might have used the word 'Distribute' rather than 'Sell.'We do learn that the tickets available free on Ticketmaster were actually purchased by the shopping site Saveology. The Times doesn't ask uber-marketer Brett Yormark for how much the team "sold" those tickets.
While the Times includes a dollop of skepticism, acknowledging the obvious, that "on some nights, the Izod Center’s attendance appears to fall far short of the average," Yormark gets five paragraphs in a brief story to tout the ticket exchange program with his brother Michael's equally-struggling-to-fill-seats Florida Panthers hockey team.
Unmentioned: how many people have actually taken advantage of the program.
Posted by amy at February 8, 2009 10:25 AM