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February 1, 2009

"Happy people pictures"--the secret to a good Forest City Ratner web site?


Atlantic Yards Report

If anyone's looking for a clue to Forest City Ratner's modus operandi on the web, check out this unfinished page from the web site for the Ridge Hill project in Westchester.

Besides an effort to be more conversational, the key is apparently "happy people pictures." (Click to enlarge.) It's certainly part of the Atlantic Yards campaign.


NoLandGrab: If FCR needs some happy people suggestions they should look no further than last year's Brooklyn Day event!

Posted by amy at February 1, 2009 10:00 AM