January 29, 2009
Nets shooting for new sponsors with tournament
by John Brennan
Most Tuesday mornings, Nets Chief Executive Officer Brett Yormark joins some colleagues in a game of pickup basketball. Now Yormark is challenging dozens of current — as well as possible future — corporate sponsors to show off their own unsung basketball-playing employees.
It's the 64-team Nets Metropolitan Madness Basketball Challenge, an event to be held in March at the Nets' East Rutherford practice site.
There's more than just bragging rights at stake, too: The winning team gets a free Nets sponsorship for the first two months of the 2009-10 season. That includes courtside, visible-on-TV signage; radio advertising; and a spot on the njnets.com Web site.
Each company that enters a team will receive 25 free tickets for a Nets game.
NoLandGrab: Last week, we joked that some Nets' marketing efforts seemed to come right out of NBC's The Office. Now we're beginning to think they really might.
And of course, no Nets' promotion would be complete without free Nets' tickets, the one thing which the team seems to have in endless supply.
Posted by eric at January 29, 2009 4:12 PM