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December 12, 2008
The $1 hot dog? Not at the Izod Center--not even close
Atlantic Yards Report
Recently, NJ Nets CEO Brett Yormark touted the NBA's plans to make the sport more family-oriented, citing the one-dollar hot dog.
Norman Oder brought his wallet and stomach to Wednesday night's game at the 'Zod:
Last month, New Jersey Nets CEO Brett Yormark was interviewed by the unskeptical Alexis Glick of Fox Business News.
When Glick asked how the cost to take a family to a sporting event could be made more affordable, Yormark replied thusly:
Well, the NBA has been very proactive in providing opportunities for anyone to come see an NBA game. There are teams out there that have tickets priced at 5, 10, and 15 dollars. There are opportunities to go to the concession stand and buy a hot dog for a dollar now. And all that is an opportunity to bring in as many people as possible. ...
I checked out the Izod Center on Wednesday night. A hot dog now costs $4.25.
Posted by lumi at December 12, 2008 4:37 AM