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December 26, 2008

"Long stratagem and sports kingdom"? With Yi on board, Nets sign marketing deal with Chinese sportswear company

Atlantic Yards Report

The Nets seem to have less difficulty attracting sponsors than they do fans, which makes us wonder how much the sponsors are paying.

The New Jersey Nets are having Office Max help sponsor the holidays, in case you didn't notice. And forward, Yi Jianlian, of China, may be having an up-and-down season, but he wasn't named the NBA's ninth-most marketable player for nothing.

According to People's Daily, which apparently scooped the domestic press:
The Nets have entered into a multi-year sponsorship alliance with PEAK, a China-based company specializing in sports apparel production, including shoes, sportswear, and gear.

The announcement of the sponsorship was made at a press conference on Monday at the High Point Solutions Business Center at the IZOD CENTER, which was attended by PEAK general manager and executive director Xu Zhihua and Nets chief executive officer Brett Yormark. The press conference also included a performance by the Peking Opera and a fashion show, with PEAK models taking the ramp.

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You'll have to click through to find out what "long strategem and sports kingdom" is all about.

Posted by eric at December 26, 2008 8:17 AM