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December 15, 2008

Carbonation-related cognitive dissonance at the Izod Center

Atlantic Yards Report

Jones Soda, the official carbonated beverage of Bruce Ratner's yet-to-be-built Barclays Center arena in Brooklyn, is being advertised during Nets home games in "the Swamp" (Izod Center), even though Pepsi has the carbonated sugar-water contract in the Meadowlands.


Norman Oder wonders if New Jersey Nets marketing officials are trying to "make sure that Jones is happy," in light of revelations that Jones executives "have been talking about how to pull out of the Barclays Center deal."


Posted by lumi at December 15, 2008 5:35 AM