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November 20, 2008
Of Moths and Light: LeBron Continues to Play Opponents and Media Well
Cleveland Frowns
A Cleveland sports blogger throws some cold water on the LeBron-to-NY theories.
LeBron can’t so much as make a lay-up in the New York metro area without some idiot interpreting it as a sign that he wants to leave Cleveland. The AP account of last night’s Cavs victory over the Nets begins like so: “With free agency awaiting him in 2010, LeBron James put on a show for the New York metropolitan area and its deep-pocket teams highlighted by length-of-the court sprint to block a dunk by Devin Harris.”
The reference to “deep-pocket teams” is particularly ridiculous, as the Cavs hold LeBron’s “Bird Rights,” thus can and will offer him substantially more money than any other team. Yet the meme persists, despite the oft-pointed-out fact, already proven by LeBron, that in today’s world he simply doesn’t need a “big media market” to maintain his mega-stardom, or his mega-endorsement deals. As CBSportsline’s Greg Doyel puts it, “LeBron doesn't have to become a moth and chase the light of New York.”
NoLandGrab: While an overzealous commenter declares "the Atlantic Yards project dead," it's worth remembering that this blog is based in Cleveland, home to Forest City Enterprises.
Posted by eric at November 20, 2008 11:45 AM