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October 7, 2008
Nets' Yormark Says 'Underdog' Role for Sponsors a Fit
Bloomberg News
NJ Nets CEO Bret Yorkmark explains that a market where sports teams are struggling to attract dwindling entertainment dollars is a perfect fit for the NJ Nets, because they're used to struggling to make ends not meet. That is, if you try hard to pretend that he's actually making sense here:
"We, obviously, have always been the underdog in the tri-state area, so the business of value creation has been one that we've been very close to and have adapted for the last couple of years,'' Yormark said in an interview that will air Oct. 11 on Bloomberg's "On the Ball'' radio program. "I think it's going to serve us well in times like now because we look to over-deliver.''
The Nets, who play at the Izod Center in East Rutherford, New Jersey, have among the smallest followings of the nine New York area professional sports teams.
NoLandGrab: Over-deliver, or over-promise? Wasn't the arena supposed to open in 2006?
Click here to read about the NJ Nets plan to become the Match.com of the NBA.
Posted by lumi at October 7, 2008 6:37 PM