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September 30, 2008
Bad Economy Could Lead to Naming Rights Changes
Sports Business Radio
Host Brian Berger picks up on the NY Post's coverage today of how the latest delay to Atlantic Yards might affect the Barclays naming-rights deal.
You may recall that the Nets, who are co-owned by hip-hop mogul Jay-Z are hoping to make a serious run at signing LeBron James when he becomes a free agent in the summer of 2010. They were also hoping to open the Barclays Center in the fall of 2010 and unveil their new superstar at the same time.
Now that plan seems to be in serious jeopordy. You can bet that if the $400M naming rights deal from Barclays goes away, the Nets will have to rethink this entire project - and their ability to sign someone like James to a max contract.
Posted by eric at September 30, 2008 4:09 PM