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August 12, 2008
Are we talking arena 2012? Four-year deal at Izod Center offers hint
Atlantic Yards Report
Last week, Norman Oder broke the story that even Bruce Ratner believes that the arena won't be finished before mid 2011. Instead of thanking Oder for saving them the trouble of having to explain the inevitable and obvious construction delays, Ratner spokesperson Bruce Bender objected to Oder's analysis, though he didn't deny that Bruce said what he said.
That's old news — this week, Norman Oder detects a hint that Ratner might be planning for 2012:
Credit NoLandGrab for noticing a Newark Star-Ledger report that Vonage Holdings will pay more than $1 million in a four-year deal to put its name on the concourse of the Izod Center. That four-year stretch would end before the 2012-13 season.
Of course, deals can be broken, especially ones that are relatively puny compared to the $400 million Barclays Center naming rights deal. Still, it's notable that the press release from the Nets called it simply a "multi-year deal" but the Star-Ledger pinned it down to four years.
Read the rest of the article, which includes "happy talk" from Nets marketing wunderkind Brett Yormark.
Posted by lumi at August 12, 2008 4:40 AM