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July 10, 2008
Nets going 'international'
Newark Star-Ledger
by Dave D'Alessandro
"It's a landmark day for this franchise," crowed jubilant owner Bruce Ratner, looking out over a full practice gym that included more than 40 Chinese media. "We got two terrific players. This region is very heavily Asian and Chinese. We now become a real international team."
...Ratner, whose goal is to move the Nets into a borough that has a dense Chinese community -- there are 250,000 people of Chinese descent in Brooklyn -- says he knows that he must sell substance before cultural appeal.
"Success on the court is our best (method for) tapping into any market. Winning is the most important thing," the owner said. "On top of that, we do have a tremendous Chinese-American market in the tri-state area. If we have success, we will tap into that market in a major kind of way.
"But it's 100 percent about basketball."
NoLandGrab: Repeat after Bruce: "All about the basketball. All about the basketball. All about the basketball. All about...."
Posted by eric at July 10, 2008 3:53 PM