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July 28, 2008

AY advertising, FCR branding, and the Manhattan Media connection

Atlantic Yards Report


Norman Oder speculates that the Atlantic Yards ad in Manhattan Media's "family lifestyle" magazine could be a makegood of sorts for Forest City Ratner's not-so-fondly remembered original foray into fake newspapers, the Brooklyn Standard.

What's a generic Atlantic Yards advertisement--featuring some dubious statements used to promote the project even before it was passed--doing in the July 2008 issue of New York Family/Brooklyn, "a glossy, vibrant city magazine that offers active, sophisticated New York parents an inviting mix of feature articles and selected tips about their interests, issues, and concerns"?

Well, the magazine comes from none other than Manhattan Media, the enterprise that previously teamed with developer Forest City Ratner on the short-lived but much-criticized Brooklyn Standard "publication." Forest City Ratner initially pledged publication "every few months."


NoLandGrab: OK, we have to admit it. We thought the fake news in the Brooklyn Standard was as well done as the fake news in The Onion.

Posted by eric at July 28, 2008 11:07 AM