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June 27, 2008

With Jefferson gone from the Nets, the AY permanent campaign adjusts

Atlantic Yards Report


Now that Nets forward Richard Jefferson has been traded to Milwaukee for Yi Jianlian and Bobby Simmons, the Nets page on the Atlantic Yards web site has been updated--likely temporarily--to feature one player (Vince Carter) and two owners (Bruce Ratner and Jay-Z).
In the previous iteration of the page (below), Jefferson occupied the slot currently held by Jay-Z. Of course, before team leader Jason Kidd was traded to Dallas for Devin Herris, the page featured a Carter/Kidd/Jefferson/Nenad Krstic panorama, plus a shot of Kidd alone.

What's clear is that the Nets, with two strong draft picks and a young guard in Harris, are rebuilding, and two of the three stars paraded to help sell the Nets to Brooklyn, Kidd and Jefferson, will be long gone before an arena opens. But they served their purpose in the Atlantic Yards permanent campaign.


Posted by lumi at June 27, 2008 4:21 AM