May 13, 2008
Nets partnership announcements, suites showroom are four months late
Atlantic Yards Report
Norman Oder offers his take on today's Sports Business Journal story, and highlights the latest in Netspeak.
Meanwhile, we apparently get a new term to add to the Atlantic Yards Lexicon: "construction activation platform."
The newspaper reports:
Incremental to the founding partnership fees, many of the new sponsors will support what the Nets are calling a “construction activation platform” with signage, countdown clocks and other media in which partners will be identified.
“We’ll be marketing the heck out of the building even before it is being built,” Yormark said.
Indeed, that's the subject of the article.
Posted by eric at May 13, 2008 7:24 AM