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May 16, 2008

Nets Spin Launch of Suite Sales as Proof of Brooklyn Move


The multi-pronged media effort to repair the damage from Bruce Ratner's shockingly candid March 21st interview with The New York Times continued yesterday with the launch of luxury suite sales for the planned Atlantic Yards arena.

Newark Star-Ledger, Nets say showroom is proof of move

The Nets yesterday showed off a full-size replica of the luxury suites they expect to feature in their $950 million Brooklyn arena, in yet another push to demonstrate they are serious about leaving New Jersey in 2010.

"The Barclays Center showroom is one more validation that we're alive and well and we're going to Brooklyn," Yormark said. "The next step is opening day."

NoLandGrab: Actually, the next step is to prove that the arena, let alone any of the rest of the project, can actually be built. Some of the land needed to build the arena is still in the hands of private owners and tenants, who are fighting the use of eminent domain in court. And Ratner has yet to demonstrate that he can actually secure financing for Atlantic Yards.

The marketing push comes as New Jersey officials and Devils owner Jeff Vanderbeek are seeking to assemble a group of investors to buy the Nets and move the team to the Prudential Center in Newark instead.

Yormark dismissed that as a possibility, saying sharing the Prudential Center with the Devils "is of no interest to us."

Newark Star-Ledger, Nets show off luxury suites in New York

The team has already sold one-fifth of the suites, at prices up to $540,000, according to Yormark.

NoLandGrab: While Yormark has repeated frequently the claim that 20% of the suites have already been sold to "friends and family," he has yet to publicly identify any of those who allegedly ponied up.

Bergen Record, Nets show off luxury suites

Chief Executive Brett Yormark led more than a dozen media members on a tour of the site in the morning, with a luncheon and then a celebrity-studded party rounding out the day.

Pricing for the 3,200 premium "club seats," which would have access to high-end lounges, has not been completed, Yormark said. The price is likely to be higher than the $150 per game that the Devils charge for such seats at the Prudential Center in Newark, given the New York City location.

WNYC Radio, Execs get Peek at Nets Arena Luxury Boxes

Nets President Brett Yormark says the amenities are be a big draw.

YORMARK: Cork floors, induction burners. No more chafing dishes with fire underneath. So a little bit of technology there. Frank Gehry designed lighting fixtures.

REPORTER: The Nets are guaranteeing that the arena will open in the fall of 2010, even though their parent company does not yet own all of the property in the arena footprint. Forest City Ratner Companies says it will begin construction later this year.

Nets Daily, Nets Begin Marketing Suites with Press Tour, New York Gala

Brownstoner, Barclays Center Luxury Suites Hit the Market

Curbed, Gehry Arena Luxe Suites Go on Sale, Rendering Porn Included

Curbed appears to have gotten its mitts on the exclusive sales brochure.

Gothamist.com, Troubled Nets Arena in Brooklyn Selling Luxury Suites

Posted by eric at May 16, 2008 7:37 AM