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May 13, 2008
Nets add 6 founding partners for Barclays
Sports Business Journal
By Terry Lefton
As part of the marketing campaign in advance of the May 15 rollout and pre-sale of "Barclays Center" luxury suites, Nets CEO Brett Yormark is announcing six new arena sponsors, who just happen to already be sponsors in New Jersey. [Eyes rolling.]
A couple of photos offer a sneak-peak of the May 15 rollout:
While the organization’s Barclays Center project is mired in legal delays and reports surfaced recently that New Jersey officials were making a run to have the team move to the Prudential Center in Newark, Nets Sports & Entertainment President and CEO Brett Yormark said last week that he expects to break ground in the fourth quarter of this year and open the building in time for the 2010-11 season.
And as evidence, Yormark said the team has signed six new founding partners that join previously announced Jones Soda, representing more than $100 million in sponsorship commitments in the new building. The founding-partner deals are all five to 10 years in length and range from $1.5 million to $5 million a year, Yormark said.
Most are existing Nets sponsors: Anheuser-Busch, Cushman & Wakefield, MGM Grand/Foxwoods, ADT, Emblem Health and Izod, which has naming rights to the Nets’ current home court at the Meadowlands. Barclays is the naming-rights sponsor for the planned $950 million arena, which is supposed to host more than 200 events a year.
Yormark said that many of the partners are architecturally integrated within the building, plazas or clubs.
Posted by lumi at May 13, 2008 5:25 AM