May 21, 2008
Brooklyn's Her Maiden Name: Ratner Offering Naming Deal for Atlantic Yards' Tallest Tower
The NY Observer
by Eliot Brown
Here's one we called a couple weeks ago:
Bruce Ratner is looking for a new name for the signature office tower in his $4 billion-plus Atlantic Yards project.
The Frank Gehry-designed tower was known as “Miss Brooklyn” until it was shrunk, redesigned and re-unveiled in April under a new, more staid moniker: “B1.” It turns out that that name, too, may change, should developer Forest City Ratner, led by Mr. Ratner, find a tenant eager enough to attach its name to the building.
NoLandGrab: "Find a tenant eager enough to attach its name to the building?" Forest City would be happy enough just to find a tenant that wanted space in the building, since it won't break ground until it has leases for at least 50% of "B1."
Posted by eric at May 21, 2008 9:25 AM