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May 21, 2008

Brooklyn's Her Maiden Name: Ratner Offering Naming Deal for Atlantic Yards' Tallest Tower

The NY Observer
by Eliot Brown

GehryModel-v2B1.jpg Here's one we called a couple weeks ago:

Bruce Ratner is looking for a new name for the signature office tower in his $4 billion-plus Atlantic Yards project.

The Frank Gehry-designed tower was known as “Miss Brooklyn” until it was shrunk, redesigned and re-unveiled in April under a new, more staid moniker: “B1.” It turns out that that name, too, may change, should developer Forest City Ratner, led by Mr. Ratner, find a tenant eager enough to attach its name to the building.

article

NoLandGrab: "Find a tenant eager enough to attach its name to the building?" Forest City would be happy enough just to find a tenant that wanted space in the building, since it won't break ground until it has leases for at least 50% of "B1."

Posted by eric at May 21, 2008 9:25 AM