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April 10, 2008
Road trip
NY Post
by Richard Wilner
Nets' CEO Brett Yormark is traveling the globe in search of sponsors.
Brett Yormark, the sports-marketing wizard who became the first NBA team executive to sell corporate sponsorships to summer BBQs and the entire off season, is at it again.
The CEO of Nets Sports & Entertainment is scheduled to take off tomorrow for London and Torino on a hunt for corporate sponsors for the team's planned Barclays Center arena.
If successful - and Yormark has 10 meetings set up - the Nets will become the first NBA team to have as corporate sponsors non-US-based companies.
"It's all about doing the unexpected," said Yormark....
article [scroll down]
NoLandGrab: "Unexpected," or desperate? Is Yormark's far-flung marketing strategy another stroke of genius, or is it being driven by a lack of interest closer to home — a la the absence of an anchor tenant for "Miss Brooklyn."
Posted by eric at April 10, 2008 2:34 PM