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April 17, 2008
Massive Sustainable Sculptures Unveiled Nationwide on April 19
Fox Business
You know that the adjective "sustainable" has been rendered nearly meaningless when it's attached to the noun "sculpture" in a press release from the Ratners at Forest City Enterprises.
A sea turtle, cherry blossom tree, and a Pittsburgh Steelers Terrible Towel are among the fifteen sustainable sculptures created from more than 10,000 recycled plastic water bottles that will be unveiled at shopping centers around the country in celebration of Earth Day.
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These massive sculptures (up to 10 ft. high) will be unveiled on April 19 at fifteen Forest City retail centers from Chicago to Atlanta to Denver and Las Vegas, turning a regular Saturday shopping day into a day of planet preservation. Shoppers will also be entertained and educated with everything from eco-fashion shows, green cooking demonstrations, sustainable stories at children's story time and crafting from reusable materials. Environmental groups and local organizations will also be on hand to offer tips in their fields at their green booths."The Eco-Chic celebration is a fun and educational way for us to practice a company core value -- sustainability -- and extend it to the communities we serve," said Jon Ratner, vice president of sustainability initiatives, Forest City, owner of all 15 participating retail centers. "Preserving our planet for future generations is everyone's job. This is our effort to keep the focus on how each of us can help," he added.
NoLandGrab: Just because something is re-used or recycled, doesn't mean it's "sustainable." Were the bottles rinsed by "grey water," are the sculptures being transported by "grass-fed" oxen?
When a Ratner uses the term "Eco-Chic," start running. There are buildings in the Atlantic Yards footprint that are screaming "SUSTAIN ME!" Instead, the Ratners are tearing them down as fast as they can.
Posted by lumi at April 17, 2008 4:12 AM