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April 5, 2008
Carbon Neutral Nets Can’t Offset Fan Skepticism
greenbuildingsNYC
A New Jersey resident and long-time follower of the Nets assesses the efforts of the Nets to become the first carbon neutral team in the NBA. He is impressed by the team's effort to play the first carbon neutral game on April the 1st, but is much less impressed by their overall green strategy.
... The initiative worked for the Nets – they got a nice mention in the New York Times, which essentially wrote a Yormark press release in writing, “In a league known more for sideline celebrities and fancy cars, the Nets are standing out with their commitment to going green.” And it’s hard to knock a carbon-neutral professional sports event. But the broader point of my earlier post still stands: sustainability is about more than just branding, and the Atlantic Yards development – pigheaded, wasteful and, to reiterate, mind-bendingly grandiose – remains emblematic of a mindset more concerned with greenbacks than green building. So credit where it’s due on the carbon neutral game…but at the risk of sounding sour, let’s remember that there’s very little sustainable about throwing up 16 new buildings (LEED Silver or no) in a neighborhood that doesn’t much want them.
Posted by steve at April 5, 2008 6:16 AM