« Planner Burden on balanced growth, community consultation, and "esthetic democracy" (in Brooklyn) | Main | Yards foes to picket Ratner »
March 20, 2008
The N.B.A.'s Maestro of Marketing
New Jersey Nets C.E.O. Brett Yormark has turned a second-tier N.B.A. team into a sponsorship juggernaut. Is there anything he can't brand?
Portfolio.com
by Ohm Youngmisuk
Conde Nast Portfolio gives Bruce Ratner's golden boy, Brett Yormark, the red-carpet treatment:
For his part, Yormark, who often starts his day at 3:30 in the morning and sometimes works as many as 19 hours a day, says his secret is simply that he works harder than everyone else.
"I am probably one of the most aggressive sports executives in the country," Yormark says. "I am giving myself every day, every hour—that is just my makeup." Yormark's twin brother, Michael, is the president and chief operating officer of the N.H.L.'s Florida Panthers and is similarly intense; the two frequently try to top each other with creative ways to advertise sponsors and sell more tickets.
NoLandGrab: Hey, we get up at 3:30 a.m., too. We welcome the company, but seriously, is there no Ratner or Nets executive who works less than twice as hard as the rest of us? With all that effort (and self-promotion), one would expect that Atlantic Yards would have been completed by now.
Posted by eric at March 20, 2008 11:00 PM