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March 24, 2008

Nets go carbon neutral; Times Sports section doesn't check News section

Atlantic Yards Report

A New Jersey Nets press release about going carbon neutral got play in yesterday's New York Times Sports section, though a not dissimilar story in another section of Saturday's Times generated much more skepticism about what actually was being accomplished, calling the tactic "sleight-of-hand accounting."

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NoLandGrab: Basically, the Nets can improve the efficiency of their own recycling operations, but they get the most mileage by purchasing "carbon offsets."

Posted by lumi at March 24, 2008 5:31 AM