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February 27, 2008

LeBron James to the Brooklyn Nets? A marketing bonanza, both ways

Atlantic Yards Report


In an article Monday headlined Jay-Z, James relationship should worry Cavs, Adrian Wojnarowski, the NBA columnist for Yahoo! Sports, suggests that the hip-hop star, a part owner of the New Jersey Nets, may be manuevering to lure the superstar LeBron James from the Cleveland Cavaliers once he can opt out of his contract in the summer of 2010.

That would be the right before the fall when the Nets, as announced, intend to move to Brooklyn, thought construction schedules suggest an arena opening in early 2011 is a best-case scenario.

Wojnarowski noted that James wants to become "sport’s first billionaire athlete," hence the appeal of a larger platform. Says noted sports marketer Sonny Vaccaro, "Jay-Z is the one person that I can put in a parallel universe with LeBron from where they started and where they are now."

Is Jay-Z, part of the NJ Nets ownership group, flouting league rules for tampering? Does anyone care (especially because he's a mogul and moguls don't need rules)? And, what would the marketing value be if James sported a Nets jersey?


Posted by lumi at February 27, 2008 6:19 AM