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January 1, 2008
The Paradoxes of Starchitecture
Picketing Henry Ford
Stuart Schrader examines the rise of the starchitect and explains how individual style contributes to commodification and banalization of their own work.
Is Gehry Gehryfying Tiffany’s when he loans (well, sells) his brand to the jewelry maker or is Tiffany’s Tiffanyfying Gehry? I suppose it’s both, to the detriment of the individuality of each.
Posted by lumi at January 1, 2008 7:22 PM