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January 20, 2008
(Still N.J.) Nets Shooting to Wash Fans in Green
greenbuildingsNYC
While it’s hard to get too angry at the Nets for trying to brand themselves as a green franchise, it’s important to spot the broader fraud behind all this. While the franchise hangs Seventh Generation paper towels in its administrative washrooms, owner Bruce Ratner is simultaneously in the process of spending $500 million in his Atlantic Yards development, an increasingly Quixotic project which promises to leave a Cloverfield-sized carbon footprint upon a borough that seems, frankly, not to want it very much. A move to Newark’s new, significantly more mass transit-accessible (if non-LEED) Prudential Center would seem to be more in keeping with the team’s new green philosophy. That’s assuming of course, that such a philosophy actually exists.It will take more than green giveaways – fans at January 14th’s Nets/Blazers game received an “eco” ballpoint pen (and a lethargic 30-point Nets loss) – for the Nets sustainability talk to be more than buzz-begging PR. But we’re sure Ratner and his PR maestro, Brett Yormark, are “targeting” that goal, too.
Posted by amy at January 20, 2008 11:26 AM