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January 13, 2008
Starks raving MaD: New York� uh I mean, Brooklyn's Finest?
Knicksonline.com
Richard Bertin lists the Knick's woes, not the least of which would be the Nets moving to Brooklyn. He also delves extensively into the cult of personality that is Jay-Z.
What makes Jay-Z different from other owners is his ability to make anything he is affiliated with relevant. He'll certainly do the same with the Nets. Whether or not that has anything to do with wins remains to be seen. Still, if he can bring out the school boy crush players like LeBron have in him, just imagine what his affect on New York would be. Very casually the process of converting Knick fans is already under way. Last season, boisterous billboards for the Nets surrounded the perimeter of the Garden. Even before that, a cross marketing platform paired Net tickets with his "Kingdom Come" CD. And don�t take lightly how Jay's appearance courtside at Net games can affect all the "dumb deaf and blind" kids who follow anything their favorite rapper endorses.
Posted by amy at January 13, 2008 10:20 AM