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January 22, 2008
AVP, theater hire Yormark, Nets to sell naming-rights inventory
Sports Business Journal, via NBA.com
By John Lombardo
Bruce Ratner's pr wunderkind, Brett Yormark, is making his mark outside of the Nets' team operations, as the Brucester expands into the field of corporate naming rights for "civic projects" like the AVP Tour and the MGM Grand at Foxwoods Casino.
The man who runs the Nets and who sold naming rights to two NBA arenas in the past year is now taking a deeper dive into the business by selling naming-rights inventory for the AVP Tour and the MGM Grand at Foxwoods Casino.
In addition, he’s developed a partnership with Atlanta-based sports marketing company Career Sports & Entertainment to help in analysis and public relations around the sales effort.
It’s all part of Yormark’s creative and aggressive style as he expands the Bruce Ratner-owned Nets Sports and Entertainment portfolio.
Posted by lumi at January 22, 2008 4:44 AM