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November 7, 2007

Little-Known Jones Soda Gets Exclusive Rights at Brooklyn Nets Arena

‘Nets Name May Change, But Will Definitely Be Brooklyn’

Brooklyn Daily Eagle
By Sarah Ryley

Seattle-based Jones Soda Company officially joined U.K.-based Barclays Bank and the New Jersey Nets as the third out-of-town company expected to make a grand entry into the Brooklyn marketplace once the planned Atlantic Yards arena is built.

The Nets, owned by Atlantic Yards developer Forest City Ratner Companies, announced yesterday that Jones will be the exclusive carbonated soft drink and bottled water provider once the team moves into the Barclays Center, named after the British bank for a reported $400 million.

Most potential fans interviewed by the Eagle said they’ve never heard of Jones, and balked at being denied the right to purchase Coca-Cola or Pepsi during events.
“Our goal has been and always will be to try to capture the culinary experience of Brooklyn and bring it into the building,” he added, noting that ethnic foods would also be part of the mix.


NoLandGrab: In order to "capture the culinary experience of Brooklyn," Brett Yormark signed a deal with a Seattle-based beverage company? Are we the only ones who think that the NJ Nets wunderkind exec might be losing it?

Reaction from other watchdoggies:

Develop Don't Destroy Brooklyn, "Public Use? Local Economic Development?"

Forest City Ratner/Enterprises (FCEA) has announced an exclusive soda deal with Seattle-based Jones Soda Company (JSDA) to deliver their 28 flavors of soda to ticketholders in the Barclays Center Arena (named for the British banking giant who paid an estimated $400 million for naming rights for Bruce Ratner's arena).

Yup, and here is the sound of the great public uses and local economic development Bruce Ratner's Atlantic Yards project has to offer, from the Nets' marketing guru Brett Yormark...

Fans for Fair Play, "Keeping Up with the Joneses" An excerpt from a letter to Jones CEO Peter Van Stolk:

It would have been nice if you'd done your homework before inking this deal with Bruce Ratner to sell your soda products in his controversial, divisive new basketball arena. The arena is part of a sixteen-skyscraper development that for four years has caused pain for many neighborhoods in Brooklyn.

You would've discovered that a cool, alternative company like Jones can find better business parters than Bruce Ratner.

Posted by lumi at November 7, 2007 5:36 AM