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October 26, 2007

"Atlantic Yards Community" Doublespeak

This week, a reader directed us to a curious marketing contrivance from the Empire State Development Corporation's bi-weekly Atlantic Yards Construction Update that goes even further than the language used on the developer's own web site.


We've pointed out in the past that since Atlantic Yards does not exist yet, the people and buildings that would be a part of "the Atlantic Yards Community" are merely theoretical.

What does it mean when government doublespeak goes further than conventional marketing hype?

ESDC's AY Constuction Update
AtlanticYards.com Construction Updates

Posted by lumi at October 26, 2007 9:15 AM