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October 20, 2007

A sponsor-stuffed Nets web site debuts

NetsTop.JPG

Atlantic Yards Report

The New Jersey Nets' web site has been relaunched--and nearly every segment of the site seems to have a sponsor attached. By contrast, check out the presentations of the Knicks, the Lakers of Tinseltown, and especially the champion San Antonio Spurs. They're no less flashy, but they are less branded.

That's profitable marketing by the Nets and a reminder, yet again, of a significant dimension of professional sports today. "[Nets CEO Brett] Yormark and his team have seen to it that a veritable department store of marketers are given space and face time with fans," Brandweek reported last year about some other efforts.

Yormark, clearly, has kept up the pace.

link includes screenshots of all the sites in question for side by sideshow comparison. "Civic pride" for a "civic project?"

Posted by amy at October 20, 2007 11:45 AM