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September 21, 2007
The Times helps market the Nets/JKidd
Atlantic Yards Report
Bring-a-Net-to-school has been covered in The Courier-Life Publications (October 7, 2006) and The NY Times (September 20, 2007, page D3, NOT ONLINE.)
Trick Question: Which paper is a suck-up to politically connected megadeveloper Bruce Ratner?
Star New Jersey Nets point guard Jason Kidd's appearance in Wayne, NJ, with the winner of the Take-a-Net to School Sweepstakes on Wednesday was tagged, appropriately, as "marketing" by the NetsDaily blog.
It garnered a short article in the Bergen Record, coverage in the electronic media, and, surprisingly, two photos on p. D3 in yesterday's New York Times. The Times, doing its best imitation of the Courier-Life chain, wrapped four serious hoops articles (the sexual harassment suit against Isiah Thomas; NBA referees under the spotlight; the University of Memphis's China venture; and the Harvard appearance of sports marketer Sonny Vaccaro) around two Kidd photos occupying more than one-quarter of the page.
Never covered by Bruce Ratner's business partner, The NY Times:
- the discrepancy between claims that the arena will be open for the 2009-2010 season and the actual construction schedule;
- how the new arena will be paid for by luxury suites and the lucrative Barclays Bank naming-rights deal;
- the projected increase in ticket prices; and
- the rehabilitation of Jason Kidd, starting with presenting him as a role model to children.
Posted by lumi at September 21, 2007 9:29 AM