« This is Reform? | Main | EMINENT DOMAINIA: The Big Apple Bites! »

August 27, 2007

Forest City Volleyball

AVP-AYR.jpg Nets Daily, Ratner Thinking about Brooklyn Beyond Basketball

When the winners of the AVP Brooklyn Open were given their $28,000 check Saturday in Coney Island, the presenter was none other than Vince Carter…and the winning volleyballers were both wearing those red Nets’ jerseys with the number 15 emblazoned across the front. (In keeping with a recent trend in volleyball, the winners were both Carter-sized…and a lot bigger than Nets owner Bruce Ratner, whose head can barely be seen peering over the over sized check.)

It shouldn’t really surprise anyone that the Nets are pushing their connection to Brooklyn, but the AVP Open is not just about marketing the team. It’s about other opportunities the Nets’ owners see in sports, both professional and amateur, as well as entertainment. And not just now and not just in Coney Island, but in the future and at the Nets’ Brooklyn arena, the Barclays Center.

Atlantic Yards Report, A Nets fan's candor: 2009 deadline "increasingly unlikely"
Norman Oder notes that Nets Fan Daily expresses doubt about Ratner's timeline for moving the team:

As part of a blog post yesterday on the efforts by Forest City Ratner to become more of a sporting presence in the borough, via Brooklyn Sports and Entertainment's (BSE) sponsorship of events like the pro volleyball tour, the anonymous fan behind the NetsDaily Blog lists potential arena events and muses, "None of this can happen until the arena is built and that 2009-10 deadline looks increasingly unlikely."

Oder concurs:

Indeed, the project is way behind schedule.

Brooklyn Daily Eagle, Brooklyn’s Volleyball King

Brooklyn native Leonard Armato has seen it all during his career as an agent for NBA greats like Shaquille O’Neal, Hakeem Olajuwon and Kareem Abdul-Jabaar. He has also handled lucrative endorsement deals for the likes of Michael Jackson, Paula Abdul and Heather Locklear. Now, Armato is hoping to spread volleyball fever to Coney Island, where he is staging this weekend’s Second Annual AVP Brooklyn Open with promotional help from Bruce Ratner’s Brooklyn Sports and Entertainment. While BSE handles the local sponsorships, tickets, hospitality and concessions for the tournament, Armato, the AVP’s commissioner, continues to push what he believes will be one of the bigger sporting events in our borough in years to come.

From the Eagle's exclusive interview:

Q. Do you see this event becoming a regular summer happening on Coney Island?
A. We anticipate coming to Coney Island for many years to come with the support of our wonderful partners (Nets owner) Bruce Ratner, (Nets president) Brett Yormark, (Nets vice president of property sales) Chris Brahe and the rest of the Brooklyn Sports and Entertainment team.

Atlantic Yards Report, At the beach volleyball tourney, Nets synergy but no ticket promotion
Norman Oder notes the differences between this year's and last year's beach volleyball tourneys:

Last year, according to an interview quoted by NetsDaily, a BSE executive referred to the new company as "Brooklyn Sports & Entertainment in partnership with Atlantic Yards." And that, of course, is what the signage said last year.
One noticeable difference: unlike at last year's event, there was no booth promoting Nets tickets next to the main ticket table.

What to make of it? Was it more important last year to promote the Nets? Were ticket sales too low to make it worthwhile? Is the focus now on selling high-rollers access to more expensive suites in the planned Barclays Center?

This year's model, however, eschewed the Atlantic Yards mention, though a press release mentioned it. Of course, Barclays, which bought naming rights to the planned arena, signed on as a sponsor.

Does Atlantic Yards no longer need a plug, now that it's been approved?

The Daily Plant, This Weekend In Parks
The NYC Parks Department online calendar billed the event thus:

Brooklyn Sports and Entertainment, in partnership with Atlantic Yards, and the AVP Pro Beach Volleyball Crocs Tour have brought pro volleyball back to Brooklyn.

Posted by lumi at August 27, 2007 7:19 AM