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June 18, 2007

At the street fair, FCR and the Nets play pretend

Atlantic Yards Report

FCRC7thHeaven-AYR.JPGNorman Oder dropped by to check out Forest City Ratner's Nets booth at yesterday's Seventh Heaven street fair in Park Slope. Albert King and keychains provided food for thought:

Notably, a free keychain with a rubber basketball offered only "Brooklyn" as a logo, with no mention of the team name. (For the purposes of the photo, I placed the keychain on the card.)

I haven't been tracking keychain offerings steadily, but the last time I picked up a keychain, in January 2006, it boasted both "Brooklyn" and "Nets."

Since April 2006, there's been public discussion of a name change for the Nets. Given the keychain trend, I think it's safe to assume that a name change is more likely than not.

The message at Develop Don't Destroy Brooklyn's booth on the other side of the Slope was a little more direct, with "a page of somewhat hyperbolic warnings pasted on the Ratner poster."

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Posted by lumi at June 18, 2007 9:54 AM