May 2, 2007
How real estate spins the press (and that's not our headline)
Atlantic Yards Report
An article in this month's Real Deal offers some hints about how those in the real estate world "are becoming more adept at working with, and sometimes spinning, the press. The headline: How real estate spins the press: Leaking information for a better deal or to attract other suitors.
I'll take that as a clue to how the New York Times got its misguided 9/5/06 front-page story about Forest City Ratner's rumored (and highly strategic) 8% scaleback in the size of the Atlantic Yards project.
Norman Oder outlines how it's all there in the developers' playbook:
- release the info to a developer-friendly reporters
- who don't do questions,
- in time for a slow news weekend.
Et voilà insta-scaleback!
Posted by lumi at May 2, 2007 11:13 AM