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May 1, 2007
Forest City Announces Grand Opening of The Promenade Bolingbrook Town Center
Press release, via BusinessWire
Not content to call it an outdoor mall, or the more au courrant "open-air lifestlye center," Forest City Enterprises is opening an "open-air town center" in Chicagoland!
CLEVELAND--(BUSINESS WIRE)--Forest City Enterprises, Inc. (NYSE:FCEA)(NYSE:FCEB) today announced the grand opening of The Promenade Bolingbrook, a 736,000-square-foot open-air town center in suburban Chicago.
The Promenade Bolingbrook will serve as a main street-style town center for Bolingbrook residents and is expected to attract visitors from across the Chicagoland region. The $135 million center is anchored by Macy’s and Bass Pro Shops. The retail center will also include numerous specialty retailers and restaurants, including Aéropostale, Barnes & Noble, Champs Sports, Coldwater Creek, Forever 21, Gymboree, Hollister Co., New York & Company, Victoria’s Secret, Johnny Rockets, Salad Creations and Ted’s Montana Grill.
Charles A. Ratner, president and chief executive officer of Forest City Enterprises, said, “The Promenade Bolingbrook is a pedestrian-friendly new downtown for the residents of Bolingbrook. We are very pleased to have moved this important project, in our Chicago core market, through our pipeline and to a very successful opening. The development of open-air regional lifestyle centers and town centers is a primary focus of our commercial business.”
NoLandGrab: If it sounds like a mall and shops like a mall, how come it isn't an outdoor mall?
Answer: Open-air lifestyle centers are "pedestrian friendly?"
While the mother company is busy trying to mimic the retail experience of urban neighborhood commercial districts, Bruce Ratner is offering to pay big bucks for a good euphemism for "superblock."
Posted by lumi at May 1, 2007 6:56 AM