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April 18, 2007
A Brewer Looks Beyond Brooklyn
The NY Sun
By Joseph Goldstein
Hey, the Brooklyn Brewery boycott is still on, right?
While Mr. Hindy's attention has been on his new product, beer critics have rediscovered his classic. This month, the company's flagship beer, Brooklyn Lager, won a taste test against 31 other beers. The Washington Post sponsored the competition.
...
More recently, the company has also borne some local criticism from critics of the $4 billion plan to build a basketball arena and high-rise mostly residential towers at Atlantic Yards. Brooklyn Brewery became the target of a much-publicized boycott at a Prospect Heights bar, Freddy's Bar and Backroom, which stopped selling Brooklyn Lager last year and pledged to replace it with a beer from a country that did not have eminent domain. Mr. Hindy, who serves beer at New Jersey Nets games, has been perceived as a supporter of the plan after he threw a party at the brewery in honor of the team's anticipated move to Brooklyn under the Atlantic Yards proposal."The boycott never really caught on," Mr. Hindy recalls. "As a former journalist, it irked me that the Brooklyn Papers gave voice to that boycott. It was one guy and his blog calling for a boycott. Is that a news story?"
NoLandGrab: Hey, who is Hindy calling a "guy?"
So millions of Americans aren't pouring their Brooklyn Lager down the drain, but thousands of Brooklynites have lost their taste for the stuff and more than one bar has removed Brooklyn Lager from its taps.
Really, how much pride is there in beating out Coors, Sam Adams and Rolling Rock to get to the final four of a tasting tournament sponsored by the Washington Post?
Posted by lumi at April 18, 2007 8:52 AM