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February 10, 2007

In Coney Island, developer learns from Atlantic Yards

SittResponseCardWheel.jpg

Atlantic Yards Report looks at Thor Equities' Joe Sitt's PR blitz on proposed Coney Island redevelopment:

As Gowanus Lounge blogger Robert Guskind has ably pointed out, the developer apparently sent a mailer from a seemingly grassroots group, The Future of Coney Island. As with a Forest City Ratner brochure, the list of issues for respondents to cite could only serve the developer: "Yes, my community needs jobs."

As Guskind wrote, "The promo mailer says nothing about housing or highrises, both of which are controversial parts of Thor's plan." It's reminiscent of the Atlantic Yards mailer last May that curiously contained no towers but asked residents what aspects of the project interested them.

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Posted by amy at February 10, 2007 12:01 PM