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January 21, 2007

The Barclays extravaganza and the Atlantic Yards "permanent campaign"

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Atlantic Yards Report

Closer to home, consider the extravaganza held Thursday at the Brooklyn Museum. There was news, to be sure, though much of it had apparently been strategically leaked. Forest City Ratner's deal with Barclays for naming rights for the planned Atlantic Yards arena, plus Barclays' commitment to improve some Brooklyn athletic fields, was worth coverage.

But what exactly did Coney Island and Ebbets Field have to do with it? Why was Frank Gehry there? And Jay-Z? Nets stars Vince Carter and Jason Kidd? Why did the promotional video--not to mention the many speeches--last longer than the amount of time Mayor Mike Bloomberg and Forest City CEO Bruce Ratner deigned to answer questions?

It's the permanent campaign.

And it works, more or less. Compare the "straight" news story by the Associated Press, a version of which was published in dozens of papers, with the sardonic and analytical columns of the Daily News's Bob Raissman and the Bergen Record's Ian O'Connor, published in a total of two papers.

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Posted by amy at January 21, 2007 12:02 PM