« It came from the Barclaysphere... | Main | Barclays Center — Planned Home of the Nets »
January 19, 2007
Nets Arena Is First U.S. Branch for Barclays Bank
National Public Radio
By Robert Smith
News of the Barclays naming-rights deal got airplay on NPR's All Things Considered:
In the NBA's largest naming-rights deal ever, a British bank is paying more than $300 million to put its name on the Brooklyn, N.Y., arena that will be the new home for the New Jersey Nets basketball team.
Barclays, one of the largest banks in the world, has no branches in the United States. The bank is seeking name recognition, but it's taking a chance: The arena has been approved, but its construction is being challenged in court.
Posted by lumi at January 19, 2007 2:39 PM