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January 20, 2007
Barclays' present to Brooklyn's future?
Atlantic Yards Report looks at the imagery of the Barclay's ads:
We see a full frontal of the Urban Room and Frank Gehry's Miss Brooklyn, with the tower at Site 5 (now home to P.C. Richard/Modell's) looming at right. The Urban Room is, notably, ad-free, though we can expect some striking, perhaps overwhelming, advertising.On the left, a piece of the facade of Forest City Ratner's Atlantic Terminal mall (without the Target and Chucke E. Cheese signage--see below), and a wedge of the Bank of New York Tower above it. In the center, the historic and restored (through already overwhelmed) Atlantic Avenue subway kiosk. And a whole bunch of traffic--perhaps a hint that critics' warnings might be worth a listen.
What's missing? The arena. Is that because it's such an innovative design, wrapped in four towers, and thus too tough to portray? Doubtful. Is it because the arena is less dramatic than Miss Brooklyn, from the outside? Who knows.
Is it because some of the buildings around the arena (including Miss Brooklyn) might be branded as part of the Barclays Center? Possibly.
Posted by amy at January 20, 2007 2:56 PM