« Barclays, Nets Team Up on Atlantic Yards Naming Rights, Community-Outreach Sports Alliance | Main | Gehry jousts with protestor, says FCR kept him on a leash »
January 19, 2007
Barclays Center is home of Nets
AP, via Asbury Park Press
The AP's article was pretty straightforward, by covering the announcement as a marketing deal, mentioning the opposition in the decription of the project and this interesting point:
The sponsorship agreement might exceed Ratner's cost of buying the team; he paid $300 million for the franchise in 2004.
The naming-rights deal was expected to help defray building costs on the 22-acre site, which will include a $4 billion mini-city atop what is now a rail yard and a mix of residential and industrial blocks. The development, dubbed Atlantic Yards, faces fierce opposition from some Brooklynites who say the collection of high-rises will overwhelm what is now a neighborhood of brownstones, brick townhouses and small shops and restaurants.
About a dozen picketers protested outside the museum on Thursday.
Posted by lumi at January 19, 2007 10:44 AM