« Blame it on the UDC Act | Main | Winter Wonderland Ratner Christmas Carol »
December 6, 2006
New warnings: AY would overwhelm neighborhoods, signage would bring Times Square to Brooklyn
Atlantic Yards Report
Yesterday two national organizations, the National Trust for Historic Preservation and Scenic America, ratcheted up such concerns. They warned that the scale of the project would overwhelm Brooklyn’s row house neighborhoods and that the massive illuminated signage—an issue given short shrift in the public discussion and even the state environmental review—could turn the corner of Atlantic and Flatbush avenues into something resembling Times Square. Some signs would be 150-feet high and 75-feet wide.
...
“Our motto is ‘Change is inevitable. Ugliness is not,’” declared Kevin Fry, president of Scenic America. “The notion of 150-foot animated billboards on this development is a direct assault on the character of this community,” he added. “The developers want to create a garish, out-of-scale commercial intrusion that would not be permitted by the community otherwise. Times Square should not be exported to Brooklyn.
NoLandGrab: According to Gehry's design consultant, Atlantic Yards signage design principles are "Respectful, Dynamic and Immersive."
Posted by lumi at December 6, 2006 8:59 AM