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September 27, 2006
Coming to Times Square, an Advertising Campaign by the Nets
The NY Times
By Richard Sandomir
The Nets, at least three years from leaving the Meadowlands for Brooklyn, are taking over advertising turf in Times Square.
A 70-by-45-foot billboard featuring Vince Carter, Jason Kidd and Richard Jefferson will hang from the side of a movie multiplex and face Eighth Avenue, just off West 42nd Street, by Friday. A smaller one, featuring only Kidd, will be mounted next week above a Modell’s Sporting Goods store around the corner on West 42nd Street.
It will not be lost on those who drive past the larger billboard or stare at it as they dash out of the Port Authority Bus Terminal that the advertising is less than a half-mile from Madison Square Garden. The Nets insist that renting prime space to showcase their stars so close to the Garden is not a competitive swat at the Knicks.
Posted by lumi at September 27, 2006 12:06 PM