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September 8, 2006

Closer look at Crain's poll: those who follow AY project are more critical

Atlantic Yards Report

So, are people who know more about the Atlantic Yards project more likely to oppose it? Yes, though the results from the Crain's poll weren't as dramatic as I'd have thought.

From Wednesday's Crain's Insider:

ATLANTIC YARDS POLL
The Crain’s poll on Atlantic Yards prompted immediate spin yesterday from project detractors, who claim that the survey showed 60% support for the development because most people know little about it. But of respondents who said they are following the Forest City plan closely, 59% were favorable and 38% were negative. Of those not following it closely, 60% were favorable and 22% were not. The poll also showed that savvy advertising and public relations by Forest City could increase support further. After callers were read three negative statements and then three positive statements about the project, support rose to 71% from 60%. The statements moved Brooklynites the most, raising the borough’s favorable portion to 74% from 60% and reducing the unfavorable portion to 24% from 33%. Support went up among all demographic groups, but the biggest jump was among blacks and Hispanics.

That contradicts to some extent the assessment I made. Yes, those with close knowledge are more critical, but the difference comes from the undecideds, while the support, at least as expressed in this poll, seems consistent.

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Posted by lumi at September 8, 2006 7:24 AM