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July 3, 2006

Branding alert: "Atlantic Yards" now sponsor of Coney beach volleyball

Atlantic Yards Report observes that this full-page ad for Coney Island Pro Beach Volleyball appears to be the first instance of "Atlantic Yards" branding outside of developer Forest City Ratner's direct appeals to the public and politicians to support the project.


"Brooklyn Sports and Entertainment" is "an affiliate of Brooklyn developer Bruce Ratner's New Jersey Nets ownership group Nets Sports" (see NY Post, Jan, 2006).


NoLandGrab: The producer of the event is pretty much "in partnership" with itself — another bizarre PR/marketing ruse brought to you by Forest City Ratner.

Is the average Brooklynite supposed to believe that a development project that is still awaiting approval is a partner in a professional sporting event? We're looking forward to the "Atlantic Yards" swag.

Posted by lumi at July 3, 2006 8:30 AM