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July 13, 2006
All Atlantic Terminal? The rebranding of the Atlantic Center mall
Atlantic Yards Report runs an "imaginary" memo from Forest City Ratner's rebranding consultant, regarding a very real advertisement the developer has in the current issue of Brooklyn's Progress, the Chamber of Commerce newspaper (click image to enlarge).
The stroke of genius? To rebrand the disreputable Atlantic Center Mall (originally designed to be hostile to kids from the 'hood and customers alike) as an extension of the Atlantic Terminal Mall, the newer retail center located beneath "The Toaster" (aka Ratner's Bank of NY building).
Posted by lumi at July 13, 2006 7:34 AM